Make the Most of Your Marketing
LED Video Walls
If you are in the market to look for a visual marketing system, then you have probably found that video wall panels are available in bewildering range of technologies, sizes and clarity. In most cases, LED Video walls were once confined to places like malls, company lobbies, casinos, secretive government offices, stadiums and more.
This LED technology has been evolving the face of the old traditional digital signage and somehow, has offered more advancements in the industry of video wall displays (which are nowadays efficient for both outdoor and indoor advertising!).
Considering this, installing LED video walls can be one of the most cost effective options for you in such a case.
So, what does an LED video wall entail, exactly?
What are LED Video Walls?
LED flat panel displays are comprised of Direct View LED panels (also known as Direct View Light Emitting Diode Display) that work as a unit so as to display the content as if it was a single seamless display. The LED screens are very efficient because every single component involved here is emitting its own light.
Understanding the Term “Light-Emitting Diodes”

In fact, LED means “light-emitting diode” – these are small, semiconductors acting as a source of light. LEDs are efficient because unlike any other LCD screen, they can really produce their own light. Furthermore, this feature makes them abiding and highly durable.
The high brightness lights that incorporate the LED wall do not have the same back light when compared to the standard LCD Display. They are illumined only by the movements of electrons in a specific semiconductor material. Furthermore, this factor is really what determines the wide range of colour, as different frequencies produce different colour. Unlike other LCD displays, LED panels are simultaneously producing light and colour.

Adding more to this story, DV LED displays first entered the industry as monochrome displays and were generally used as outdoor signage. (think of the message displays with orange lights). However, everything transformed when RGB LEDs hit the market in the mid 90s. As a result today the LED video walls are among the major trend around the world.
Crucial Factors to be considered?
There are a number of factors you need to think of when installing in an LED Video Wall. In this article, we will take a look at the essentials of a video wall. So, before the actual installation of the video wall, you must know the technology and the requirements to use it. Mentioned below are a few things that should be considered when investing in an LED video wall:
• The picture quality (viewing distance)
• Location where you want it to be installed (indoor/outdoor)
• Technological Implementation (Software)
• The Repair and Maintenances involved

Even though LCD Displays are more common, the LED video walls are also rapidly gaining popularity due to a number of reasons. For instance the low manufacturing costs to the ease of branding displays, and also the high brightness display of graphics.
How to use a LED Display?
If you are interested in installing a digital signage solution for your area, here are some ways that you can get the most out of your LED video wall. And consequently ‘wow’ your audience by offering them an wide range of large screen advertising experiences!
Be a little Playful
You can always take advantage of the flexibility of the pixel pitch in LED video wall panels provide you play with it! Just install the LED Wall the way you imagine it to be and be sure to create the content that makes the most of your LED panel configuration.
Digital Display for the Branding Ability
Brand yourself in the best possible way!
Remember, even when used in a subtle manner, digital signage displays can be quite impactful in conveying the message of your brand. The visual identity of your brand tends to communicate your overall vision, so it can easily help you to establish an accurate tone of the event.
LED Screens for Vibrant Video Content
Attractive and dynamic displays tend to keep your audience engaged in a way. However, this is something that you can better achieve with LED Wall lights and screens. Because of the high intensity brightness of LED video walls, your content and video marketing can shine in a more effective way. Also, during the downtime in the event, ambient motion and conceptual graphics can help to keep your audience excited for what’s coming up next!

The LED screen display is an extremely efficient application for the impact that a video Led panel installation requires. Here, the picture is clear, the assimilation is highly-flexible and the hardware is more affordable than any other video display available. Technology has come a long way in the last 15 years and if it keeps on going ahead, Direct View LED panels stand out to be the most decorated digital sign hardware available in the market.